A scrollytelling investor story for Maven 2.0

About the project

What we built

Maven is a subscription SaaS platform that gives companies on-demand access to their unstructured knowledge, paired with a marketplace of deep experts. Explaining that to an investor takes more than a landing page — it takes an argument, built in sequence.

We built the site as one long scrollytelling narrative with a progress indicator pinned at the top, so a reader always knows how far through the story they are. It moves in the order investors actually evaluate: what the company does, the market trends creating the opening, the specific problems in the knowledge market, the platform that addresses them, then proof — the customer base, the team, and the growth curve — before it names the round it's raising and closes on a contact form.

The illustration style is doing a job, not decorating. A category like unstructured knowledge management has no natural imagery, so bespoke illustration and animated charts carry the abstract parts — market-size curves, the three-pillar platform model, the growth plan — and keep a dense argument legible on a single page.

Because the whole pitch lives on one URL, it can be sent, opened on a phone, and read without a meeting — which is the point. It's a deck that doesn't need presenting.