A Shopify storefront rebuilt around the home page

About the project

What we built

64 Audio builds custom and universal in-ear monitors for touring musicians and audiophiles, and its Shopify store is where most customers meet the product. The engagement centred on the home page, because that page carries an unusual amount of weight here: a first-time visitor arrives without knowing that custom and universal are two genuinely different products, with different prices, lead times, and ordering processes.

So the home page stopped being a marketing scroll and became a decision. Each product line gets its own full-viewport section — cinematic photography, a single clear title, and two actions: go deep on the flagship, or browse the range. Customize or learn more for the customs; explore Fourté or all models for the universals.

The rest of the page follows the same discipline. Interface chrome stays minimal so the hardware does the talking, and support surfaces before the footer with service requests and the FAQ one tap away — a real need for a product with fittings, warranties, and repairs behind it.

The catalogue underneath is deep — accessories, merch, technology, B-stock, gaming, resources — so on mobile that depth is handled by a single full-height menu that lists it plainly rather than burying it in nested dropdowns.