A corporate brand system for Shipco

About the project

What we built

Shipco needed a corporate identity that communicated scale and reliability — the qualities its customers actually buy. In logistics, a brand is a promise that things arrive, so the mark had to read as solid rather than clever.

The solution is an S built from two arrows curving into each other, enclosed in a circular form. It reads as a monogram at a glance and as continuous movement on a second look — freight going out and coming back — which is the business stated in a single shape. Navy and steel grey keep it sober enough for a boardroom deck and an invoice alike.

The mark was drawn to survive its worst-case uses. It holds at the scale of building signage, where it's read from across a plaza, and stays legible embroidered on workwear, etched on glass, or reproduced in one colour on a shipping document.

Corporate brand systems live or die on consistency, so the deliverable was never just a logo. It's a documented system of colour, type, spacing, and usage rules that lets any vendor or internal team apply the brand correctly without guesswork.