A campaign-driven Shopify storefront for Icicles eyewear

About the project

What we built

Icicles makes performance eyewear with attitude, and its online store needed to carry that energy without slowing down the path to purchase. We designed and built the storefront on Shopify as a campaign-driven experience, where hero moments — like the campaign creative featured here — flow directly into shoppable product pages.

The brand had spent two decades selling largely through wholesale, so the storefront had to do two jobs at once: convert direct shoppers, and act as a credible showcase for stockists and partners evaluating the brand.

Under the visuals is disciplined commerce engineering: quick page loads, retina-quality product photography, clean product data, and a checkout flow tuned to keep momentum from first impression to order confirmation.

The full story of this engagement — including desktop and mobile walkthroughs of the shipped storefront and the measurable sales outcome — is covered in the Icicles Eyewear case study linked below.