A WordPress multisite platform for Six Flags Fright Fest

About the project

What we built

Every fall, Six Flags parks transform into Fright Fest — and the site has to make that transformation felt before a visitor ever reaches the gate. We designed and built it as a WordPress multisite: one immersive, art-directed platform rolled out across parks, with each property carrying its own name, attraction lineup, ticketing, and photography beneath a shared theme.

That structure is what makes the theming affordable. The rotting-timber navigation, distressed lettering, and fog-and-floodlight atmosphere are built once, and every park inherits them — while the content that actually differs, the mazes and scare zones, stays local to each site and editable by each park's team.

The frights listing does the heavy lifting. Each attraction gets a card with scare-actor photography, a story, and the park land it takes over for the season — Deadwood Grove was Yukon Territory, Sector 7 was Hometown Square — filterable by experience type so a visitor can separate the genuinely frightening from the family-friendly. Sponsor integrations are built into the same component, so presenting partners appear on the attractions themselves rather than as bolted-on banners.

Theming never got in the way of the goal: tickets. Navigation stays short — frights, tickets, win tickets, plan trip, gallery — and every route lands on a clear path to purchase, so the site converts as hard as it haunts.