A Fright Fest campaign site for Six Flags Magic Mountain
A fully themed seasonal microsite that sells Fright Fest tickets while it sets the mood — haunted typography, atmosphere, and a clear path to purchase.
About the project
What we built
Every fall, Six Flags Magic Mountain transforms into Fright Fest — and the campaign site has to make that transformation felt before a visitor ever reaches the park. We built a fully art-directed microsite with distressed typography, fog-and-floodlight atmosphere, and the park's scare-actor photography front and center.
Theming never got in the way of the goal: tickets. Navigation stays simple — frights, tickets, trip planning — and every scroll lands on a clear call to action, so the site converts as hard as it haunts.
Capabilities applied
Services
- Campaign microsite
- Art direction & theming
- Frontend engineering
- Conversion optimization
Have a project like Six Flags's?
Tell us about the outcome you're after. We'll suggest an approach and a path to start.
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