A multi-year ecommerce partnership with IGK

About the project

What we built

IGK has been one of the most-watched independent haircare brands of the last decade, and fast-growing beauty brands hit a familiar set of walls: storefronts that buckle under a viral moment, catalogues that outgrow their templates, and integrations that start as duct tape and stay that way.

We've worked with IGK across that arc, treating the ecommerce stack as a long-term product rather than a series of projects — investing in the platform between launches, not only during them.

That meant migrating and modernising the storefront in stages with no revenue downtime, building integrations across the brand's retail, marketing, and operations partners so the store stays in sync as the business expands, and holding the front end to high standards on speed and SEO so growth compounds rather than capping out.

The full engagement, including the valuation growth across the period, is covered in the IGK case study linked below.