A Shopify storefront and the operations behind it
Beauty moves in drops — the store had to survive them, and the small team running it had to stop doing the back office by hand.
About the project
What we built
Pulp Riot needed more than a storefront. Colour drops, influencer pushes, and restocks arrive fast in beauty, and the brand was running a growing business on a set of disconnected tools held together by manual work. Every spike in demand turned into an operational fire drill.
So we treated operations as part of the build rather than something bolted on afterwards. Inventory, fulfilment, customer service tooling, and finance reporting were all in scope from the start, alongside the storefront itself.
The work that mattered most was the automation: order routing, low-stock alerts, restock notifications, and abandoned-cart and post-purchase journeys — all the things the team had been doing by hand. A reporting layer sits on top so the founders can see revenue, margin, and inventory health without asking anyone for a spreadsheet.
The storefront was designed to handle drops without falling over. The full engagement, including the first-year sales figure, is covered in the Pulp Riot case study linked below.
Capabilities applied
Services
- Ecommerce platform engineering
- Operations & fulfilment integrations
- Marketing automation
- Subscriptions
- Reporting & dashboards
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