An interactive globe experience for Spotify for Brands

About the project

What we built

Spotify for Brands speaks to advertisers — and an advertising pitch about audio culture deserves more than a static landing page. The centrepiece is an interactive globe rendered as a field of particles, where listening moments are pinned to the places they happened and a visitor explores them by spinning the world rather than scrolling a page.

The data has two axes and the interface gives each one a control. Season runs along the bottom — spring, summer, fall, winter — so a visitor can watch how listening shifts across the year, while a category filter narrows the globe to the kind of moment they care about. Together they turn an audience-insight deck into something you interrogate instead of read.

We delivered the interactive engineering: particle rendering and animation that stay smooth while the globe rotates and re-forms between states, choreographed transitions as pins resolve into stories, and the performance work needed to keep all of it fluid on laptops, tablets, and phones.

Work at this level of polish is as much about restraint as spectacle. Everything sits on near-black so the Spotify green reads as the only signal on screen, and every interaction had to earn its place, load fast, and degrade gracefully on lower-powered devices.