A multimedia brand campaign for Oregon State Football
Campaign creative for one of the West Coast's most passionate fanbases — built to rally fans, recruits, and donors alike.
About the project
What we built
College football programs compete for attention against professional-grade media every Saturday. Oregon State's identity had drifted out of sync across marketing, donor communications, and game day, so the first job was to give it a single voice — modern typography, a disciplined palette, and art direction with the confidence of the program it represents.
From there the system had to travel. We carried it across every physical touchpoint the program owns: the full season ticketing system, donor booklets and premium packaging, infographics, event banners, signage, and game-day collateral. A student in the stands, a recruit on a visit, and a major donor at a fundraiser all meet the same brand.
The season tickets are the clearest expression of it — a distinct composition for every home game, each built on one shared grid so the set reads as a collection rather than a run of one-offs.
The campaign this identity carried went on to raise more than $85M. The full engagement, from scope through outcomes, is covered in the OSU Beavers case study linked below.
Capabilities applied
Services
- Campaign visual identity
- Brand standards & guidelines
- Print & packaging design
- Ticket system design
- Infographics & illustration
- Environmental design & signage
- Art direction
Selected screens
Gallery
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