$85M+ in funds raised

The challenge

What stood in the way

Before the campaign, OSU Football's visual identity lacked consistency, resulting in a fragmented brand experience across marketing materials, donor communications, digital platforms, and fan engagement. Without modern brand standards, the program struggled to present a cohesive image that reflected its vision and ambitions. Recognizing the importance of building confidence with both donors and fans, a comprehensive brand refresh established a polished, unified visual identity that strengthened credibility, elevated the program's presence, and created a more compelling foundation for fundraising and community engagement.

The approach

How we tackled it

1. Brand quality elevation — we raised the overall quality of the visual identity with modern design principles, refined typography, strategic color usage, and premium creative direction that reflected the caliber of the program and inspired confidence among donors, recruits, and fans.
2. A unified brand system — a cohesive visual system built for consistency across every touchpoint. Standardized layouts, graphic elements, photography treatments, and messaging created a recognizable brand experience regardless of the medium.
3. Comprehensive print and environmental design — illustrations, donor booklets, premium packaging, infographics, ticketing materials, event banners, signage, and promotional collateral, all designed to deliver a polished, professional presence at every interaction.
4. Scalable multi-channel implementation — the new standards were applied across print, digital, events, fundraising campaigns, and game-day experiences, creating a brand ecosystem that strengthened recognition, increased engagement, and supported long-term growth.