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ACTIVETechnology and Manufacturing

250% increase in conversion

Reinvented the digital experience with a modern, refreshed design system that elevated the brand presence while creating a more intuitive and seamless user journey.

Solutions
Next.js, Custom Development
Industry
Technology and Manufacturing
ACTIVE vape hardware product renders — cartridges and batteries staged on a light studio backdrop
Result250% increase in conversion

The redesigned user experience created a clearer, more effective way to showcase products, streamline the customer journey, and drive conversions, resulting in a significant increase in new inquiries.

Overview

About the work

This project focused on rebuilding the company's digital foundation with a fully custom website developed using Next.js, delivering a faster, more secure, and significantly improved user experience. The redesigned platform introduced a modern interface, streamlined navigation, and optimized performance to better serve users while supporting the company's growth.

Beyond enhancing usability, the new architecture addressed previous security challenges by implementing a more robust and reliable framework designed to protect the website and provide long-term scalability.

The challenge

What stood in the way

The site had fallen behind the company it represented. Its interface predated the brand's current identity, a catalog spanning dozens of hardware SKUs was harder to explore than it needed to be, and performance lagged on the devices most visitors arrived with. Underneath, the platform carried security weaknesses the team had already been bitten by — so a surface-level redesign was never going to be enough. The foundation had to be rebuilt.

The approach

How we tackled it

  1. Built for SpeedDeveloped a high-performance Next.js website with lightning-fast load times and a seamless browsing experience.
  2. Elevated User ExperienceCreated an intuitive interface that simplified navigation, improved engagement, and guided users effortlessly through the journey.
  3. Strengthened SecurityImplemented a modern, secure architecture designed to protect the platform and prevent past vulnerabilities.
  4. Optimized for EveryoneEnhanced performance, accessibility, and technical standards to deliver a reliable experience across all devices and users.

Capabilities applied

Services

  • Next.js engineering
  • Custom development
  • Design system
  • UX & navigation architecture
  • Performance & Core Web Vitals
  • Security & platform hardening
  • Accessibility

Selected work

Gallery

ACTIVE home page hero on a dark backdrop — an exploded view of a vape battery and cartridge beside the headline 'Cannabis vape hardware trusted by 400+ brands'
The home page hero — the headline holds while the hardware behind it changes.
The same ACTIVE home page hero rendered on a light backdrop, featuring the Axil Mini Pro battery
The same hero on a light frame. The design system reads at both ends of the palette.
Expanded ACTIVE products navigation showing rows for Singular Vape Platform, All-In-Ones, EZ Click Cartridges, and Batteries
The products menu puts the whole catalog — platforms, all-in-ones, cartridges, batteries — one hover away.
'Elevate with custom tech' section with cards for NFC technology, haptic feedback, tuned weight, and digital screens
Customization options presented as a card system rather than a spec sheet.
ACTIVE mobile navigation with the All-In-Ones section expanded, showing product thumbnails beside product names
Navigation on mobile: the same catalog restructured into accordions, not shrunk down.

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