A website design for a luxury watch dealer

About the project

What we built

TWBG moves more than a hundred luxury watches a month. That makes it four businesses at once: it buys from collectors, sells to them, services what it sells, and authenticates pieces bought elsewhere. Most dealer sites bury three of those to foreground the fourth. The design gives each one a route from the first screen.

We designed it in Figma as a complete responsive system. The identity is deliberately restrained — a green serif monogram, generous white space, classical type — because in this category restraint reads as legitimacy. The watches carry all the colour, shot large enough that a buyer can actually assess a dial.

The home page settles the two primary intents immediately: a headline that states the volume the business does, then Buy and Sell as equal, adjacent actions. Beneath it, a brand filter — Rolex, Omega, Zenith, Blancpain, Cartier, Girard Perregaux, Grand Seiko — because collectors shop by maker before anything else.

The mobile design keeps the same hierarchy rather than collapsing it. The hero image leads, the proposition and both actions follow directly beneath, and the brand filter stays a horizontal scroll — so the phone layout is a rearrangement of the desktop logic, not a reduction of it.