AVDEcommerce

250% increase in conversion

Replatforming a high-volume ecommerce store onto a system built around the way customers actually buy.

Solutions: Ecommerce, Platforms
Industry: Ecommerce

Result250%Increase in conversion

Conversion rate after the replatform versus the equivalent baseline period on the legacy stack.

Overview

About the work

AVD was outgrowing the off-the-shelf storefront they had launched on. Catalog complexity, custom pricing rules, and a fast-moving merchandising team were all bumping into the limits of the platform. We rebuilt the store on a modern stack focused on conversion — and shipped it without losing a beat in revenue.

The challenge

What stood in the way

The previous storefront couldn't keep up with the catalog or the team. Page templates were rigid, mobile performance was suffering, and the checkout was leaking customers between cart and confirmation. Merchandising changes that should have taken minutes took days, and analytics didn't tell anyone where money was being lost.

The approach

How we tackled it

Audited the existing funnel — site speed, mobile checkout, cart abandonment, attribution — and prioritized fixes by revenue impact, not novelty.
Replatformed onto a faster stack with a flexible product page template the merchandising team could edit directly.
Rebuilt the cart and checkout around mobile-first patterns: fewer steps, faster validation, and trust signals where customers hesitate.
Instrumented every step so the team could see conversion drop-off in real time and ship targeted improvements.

What we shipped